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The Money Shop also commented that the RAPR was shown during the most interactive and memorable part of the ad, where the main dog character caught a bone that was thrown towards him and then followed the cursor icon towards the bottom of the screen, where the Approved cash advance center was approved cash advance center. Clearcast said they had received a legal assurance from the Money Shop, through the advertising agency, which stated that the ad complied with the relevant legislation.
They had therefore been confident that the APR stated in the ad was sufficiently prominent. They supplied a copy of the legal assurance. That assurance stated that the cashback offer of £5 per £100 borrowed, payable if the customer repaid the loan in full on or before its original due date, had been treated as an incentive to apply for credit and that the ad included a RAPR for that reason.
It also stated that the RAPR was more prominent in the ad than the incentive. Assessment. The ASA considered that the voice-over statement, "Even with the best training, keeping an eye on our money can be a bit of a approved cash advance center, and if you're looking at your finances, The Money Shop can point you in the right direction" positioned the advertised service as of benefit to those having difficulty in managing their finances and implied that it was a suitable medium of addressing ongoing financial concerns.
We noted the existence of the graphic of the moving on-screen cursor at the point that the voice-over referred to "the right direction", but did not consider that that changed the impression given by the claim that the Money Shop could be a solution to financial worries, whether in-store or online. We understood that short-term, high-interest loans of the type promoted in the ad were primarily of benefit to those in need of money to cover occasional unexpected shortfalls between paydays, and were not intended as a solution to wider financial problems.
Specific lenders may also have different rates and Terms and Conditions. Please ask your lender for all information related to your loan before agreeing to a loan. Latest Articles. Check out our blog. Get the latest information about new trends on the market, read walk-through tutorials and guides to learn the basics of financial affairs.
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